Posts Tagged 'Dan Wieden'

Because Kim and David’s mission has not changed…

God Bless America.

“If America were a country, it would be practically out of business,” Ms. Hastreiter says in an interview. “Our brand has been decimated.”

“How would you make people love us again?” Ms. Hastreiter asked in the brief she sent to the potential contributors. “How would you change our brand image? Our perception abroad?”

“If America had a new ad campaign,” she continued, “what would it look like?”

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NY Times Campaign Spotlight click here.



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